SuperFit is the first product in the Fit condensing combi boiler series, developed under the Alarko brand for both the European and Turkish markets. The name Fit was conceptualized by the industrial designer to highlight the boiler’s technological features, which allow it to fit seamlessly inside a kitchen cabinet due to its compact depth, without compromising its heating power and performance.
The launch of SuperFit included brochures, TV advertisements, and social media campaigns, featuring a yoga instructor seated next to the boiler. This creative approach effectively communicated the product’s core attributes—fit, modern, simple, functional, and high-quality—to potential customers. As a result, SuperFit not only reinforced Alarko-Carrier’s brand values but also established its own product strategy through its distinctive aesthetic and functional features.
The market success of the SuperFit led to emerging a new condensing boiler with digitalized features, which is positioned as high-segment in the market and resulted in the Fit series.
Read the article: Design Innovation of SuperFit presented in the conference in Bologna, Italy.
