SUPERFIT

SUPERFIT CONDENSING COMBI BOILER

SuperFit is the first product in the Fit condensing combi boiler series, developed under the Alarko brand for both the European and Turkish markets. The name Fit was conceptualized by the industrial designer to highlight the boiler’s technological features, which allow it to fit seamlessly inside a kitchen cabinet due to its compact depth, without compromising its heating power and performance.

The launch of SuperFit included brochures, TV advertisements, and social media campaigns, featuring a yoga instructor seated next to the boiler. This creative approach effectively communicated the product’s core attributes—fit, modern, simple, functional, and high-quality—to potential customers. As a result, SuperFit not only reinforced Alarko-Carrier’s brand values but also established its own product strategy through its distinctive aesthetic and functional features.

The market success of the SuperFit led to emerging a new condensing boiler with digitalized features, which is positioned as high-segment in the market and resulted in the Fit series.

Read the article: Design Innovation of SuperFit presented in the conference in Bologna, Italy.

CUSTOMER

ALARKO CARRIER

WHAT WE DID

INDUSTRIAL DESIGN, CREATION OF THE MODEL NAME

 
 

ALDENS

ALDENS - FLOOR STANDING BOILER DESIGN

The floor-standing boiler design with Alarko-Carrier exemplifies the significant role industrial design plays in driving product innovation. Collaboration between the industrial designer and Alarko-Carrier’s R&D Department for two-years has resulted in a product that achieved both functional excellence and aesthetic distinction.

The Alarko-Carrier boiler range involves the production of 13 different models of floor-standing boilers, ensuring functionality for both domestic and commercial heating applications. These boilers have been categorized into three different height groups with 13 different capacities, each designed to optimize human-boiler interaction through an ergonomic control panel with adjustable angles (Figure 6).

In this project, design is not merely a tool for styling but a strategic element in product development. The objective is to create a solution that responds to contemporary market demands for higher energy efficiency and reduces emissions while maintaining a distinctive visual identity for the Alarko brand.

An essential aspect of this project is to reinforce Alarko’s brand identity through the design of the new boilers. The design language developed for this product has been informed by the company’s core values of trust, quality, and robustness. By integrating these values into the product’s form, the design has contributed to a coherent and modern visual identity for the brand.

This project demonstrates the critical role of industrial design in shaping a product’s functionality and identity for brand recognition. By integrating industrial design with engineering and corporate strategic objectives, the outcome effectively met the demands of both the market and the brand, illustrating the value of design-led innovation.

Read the article: Innovation of Aldens Floor Standing Boiler

CUSTOMER

ALARKO - CARRIER

WHAT WE DID

INDUSTRIAL DESIGN AND INNOVATION, DESIGN FOR BRAND RECOGNITION, STRATEGIC DESIGN

ETRAA

CORPORATE IDENTITY DESIGN

The corporate identity design for the Etraa brand has been created specifically for an aluminum accessories company committed to environmentally friendly practices. Emphasizing sustainability, the design reflects Etraa’s dedication to eco-consciousness while showcasing the innovative spirit of the brand. The visual elements, including the logo, color palette, and typography, have been carefully selected to convey a modern and responsible image. This identity not only distinguishes Etraa in the market but also resonates with consumers who value sustainability and quality in their choices.

CUSTOMER

ETRAA

WHAT WE DID

GRAPHIC DESIGN, LOGO DESIGN, BRANDING 

 
 

GABIOKAT

GABIOKAT CORPORATE IDENTITY DESIGN

Gabiokat’s corporate identity reflects a strong connection to nature, sustainability, and innovation. The logo design, featuring smooth curves and organic shapes, conveys a sense of fluidity and growth. The use of green as the primary color highlights the brand’s commitment to environmental responsibility and eco-friendly solutions. The minimalist approach in the design, combined with the symbolic water droplet, reinforces the focus on clean technology and the company’s mission to create sustainable products.

CUSTOMER

PROFIN

WHAT WE DID

GRAPHIC DESIGN

 
 

BOOK COVER DESIGN

BOOK COVER DESIGN

Blood Feud is a theatre play written by Yakup Almelek. The cover of “Blood Feud” has been designed to capture the essence of his powerful narrative. 

A blood feud can take control of your life, overshadowing every decision and interaction. The weight of past grievances creates constant tension, making it hard to trust others and leading to a cycle of retaliation. Family loyalty can pull you back in, suffocating any chance for healing or personal growth. Instead of living freely, life becomes defined by conflict, leaving little room for a brighter future.

In the world premiere of the play directed by Annie Ward, audiences are challenged to reconsider the nature of conflict. Striking visuals have been used to convey the play’s unique theatrical language, emphasizing that even the most intense national issues can be resolved peacefully, without violence. The goal is to create a cover that not only attracts attention but also reflects the depth and significance of this groundbreaking work.

Türkiye’nin ‘Kan Davası’ Broadway’de | Agos

Türkiye’nin “Kan Davası” Broadway sahnesinde – Amerika Haberleri (sabah.com.tr)

 

 

4o mini

 

CUSTOMER

YAKUP ALMELEK

WHAT WE DID

BOOK COVER DESIGN

 
 

SOLUNA 46

SOLUNA 46

Soluna 46 has been designed for the Turkish boat builder of Soluna Yachts, located in Florida U.S.A. This semi-planning motorboat seamlessly combines the classic elegance of a lobster boat with modern, streamlined aesthetics. It’s fiberglass construction not only allows for efficient serial production but also reduces maintenance efforts for the owner.

Visually, the Soluna 46 boasts a distinctive blend of traditional and contemporary design. The sweeping curves of the hull and the generous teak decking create an inviting and timeless design. The spacious aft deck, fitted with comfortable seating and minimalistic furniture, offers an ideal space for relaxation and socializing. Clean lines and well-integrated components provide a modern edge, enhancing both functionality and aesthetics.

CUSTOMER

SOLUNA YACHTS

WHAT WE DID

EXTERIOR STYLING, INTERIOR DESIGN