Research Interests: design management,  strategic design, design-led innovation, and practice theory in design


Tuncer Manzakoğlı, B. (2022). How Should Technology Follower Companies of Developing Countries Innovate Through Design Capability? 8th International Forum of Design as a Process, Disrupting Geographies in the Design World, Bologna, Italy, 20-22 June 2022. (conference article)

Tuncer Manzakoğlu, B. (2022). Design Capability and Innovation (Tasarım Kabiliyeti ve İnovasyon: Gelişmekte Olan Ülkelerin Teknoloji Takipçisi Firmaları Nasıl İnovasyon Yapmalı?) H.Y. Çoğun, Z. Karacagil and S. Kızılyıldırım (Eds.), Current Debates in Natural and Engineering Sciences 4 (Doğa ve Mühendislik Bilimlerinde Güncel Tartışmalar 4) (pp. 453-475). Bilgin Kültür Sanat Yayınları. (book chapter)

Tuncer Manzakoğlu, B. (2022). The Role of Design Capability for Achieving Innovation in a Technology Follower Company: The Case of Boiler Design. The Design Journal, 25:4, 696-716, DOI: 10.1080/14606925.2022.2083365 (article)

Tuncer Manzakoğlu, B. (2022). Practice Theory in Industrial Design and Innovation: Materials, Meanings, and Competencies of Electric Wringer-Washers in Turkey from 1950 to the 2000s. Design and Culture, 14(1), 69–91.  (article)

Tuncer Manzakoğlu, B., and Er, Ö. (2021). Design Management Capability Assessment from the Perspective of Companies Pursuing Different Business Strategies in Global Value Chains. METU Journal of the Faculty of Architecture, 38(2).  (article)

Manzakoğlu, B. T. and Er, Ö. (2018). Design Management Capability Framework in Global Value Chains: Integrating the Functional Upgrading Theory from OEM to ODM and OBM. The Design Journal, 21(1), 139–161.   (article)

Türkmenoğlu Berkan, S. and Tuncer Manzakoğlu, B. (2016). Evil Eye Belief in Turkish Culture: Myth of Evil Eye Bead. The Turkish Online Journal of Design, Art and Communication, 6(2), 193–204.  (article)

Manzakoğlu, B. and Er, Ö. (2015). “Design Management from the Perspective of Functional Upgrading in Global Value Chains”, The Value Of Design Research, 11th International European Academy Of Design Conference Abstract Proceedings, APRIL 22-24 2015, Paris. (article)

Prof. Dr. Özlem Er, Prof. Dr. Alpay Er and Bilgen T. Manzakoğlu. Design Management: Definition, Scope, and Application, TÜSİAD Competitive Strategy Series 13, Publication No: TÜSİADT/2010,12;508.   (book)

Manzakoglu, B. and Er, Ö. (2009) Investigating the Effects of Organizational Culture on the New Product Design Understanding and Structuring of Companies, by Using ‘Design Audit Tools. Design and/or Crisis (Tasarım ve ya Kriz), 4. National Design Conference, İTÜ Architecture Faculty, pg: 253-271.


On behalf of the İTÜ Industrial Design Department, I conducted design management consultancy between 4 industrial designers and 4 companies in the new product design projects for 4 months. In this project, I have combined my design skills and academic knowledge. The project was part of a “Financial Support Program Towards the Nonprofit Institutions of Creative Industries in Development” supported by ISO and ISTKA. All four projects were completed successfully and prototypes were displayed at exhibitions and in newspapers.

      The scope of the project:

“2012- Financial Support Program Towards the Nonprofit Institutions of Creative Industries Development “KOBİ’ler ve Yeni Mezun Tasarımcıların Bir Araya Getirilmesine Yönelik Web Bazlı Eşleştirme ve Danışmanlık Sistemi Geliştirilmesi”, July 2011-July 2012, İSTKA (İstanbul Kalkınma Ajansı) and İSO cooperation.”


Participation to the ‘Rethinking Food: The Creativity of Entrepreneurship Workshop’ held in İstanbul, Turkey on 3-6 October 2017. Presented by Robert Gordon University and Özyeğin University. A new business model, which aims to facilitate accessing local foods, following its production processes and allowing to indicate its value chain, was designed by our team using service design principles.